Bachelor of Arts in Business English
(3rd / 4th year Module: International Trade / Cross-border E-commerce)
Aim
Our Business English program is designed to meet the needs of modern business. Forerun as B.A. English (Economics and Trade module) since 2005, this program sees a significant upgrade and we aim to develop our students a good understanding of the uses of English in the contexts of international trade and cross-border E-commerce, as well as gaining analytical abilities that are attractive to potential employers with global aspirations.
Course Structure
Year One & Year Two
Business English Module:
In the first two years, the focus is on a common liberal arts program and English for academic purposes. This program prepares students for their degree courses.
Students must take all courses in this group:
Title |
Credits |
|
|
16 |
英语听力（1）、（2） Listening Comprehension (1),(2) |
|
8 |
|
|
4 |
商务英语口语 Business Spoken English |
|
4 |
英语语音 English Pronunciation |
|
2 |
英语写作（1）、（2）、(3) English Writing (1),(2),(3) |
|
6 |
商务英语写作 Business English Writing |
|
2 |
商务报刊选读 Selected Readings from Foreign Business Journals |
|
4 |
经典商科文献选读 Selected Readings from Business Classics |
|
4 |
英语国家社会与文化（含其它语种国家）An Introduction to British and American Culture |
|
2 |
翻译理论与实践 Translation Theory & Practice |
|
4 |
Year Three
This year the emphasis is on understanding how the English language functions and how English varies according to context and purpose. Students are introduced to the theory and practice of international trade and cross-border e-commerce.
Students must take all courses in this group:
| Title |
Credits
|
商务英语视听说 Business English: Listening and Speaking |
|
2
|
外贸英语函电写作Correspondence Writing of Foreign Trade |
|
2
|
BEC商务英语 (中级、高级) (含实践模拟) BEC： English for Business |
|
4
|
商务英语笔译 Business English: Translation |
|
2
|
商务英语口译(含实践模拟) Business English: Interpretation |
|
2
|
国际商法 International Commercial Law |
|
2
|
经济学导论 Introduction to Economics |
|
2
|
跨境电子商务(含实操）Practice of Cross- border E-commerce |
|
2
|
跨文化商务礼仪(含实践模拟) Cross-cultural Business Communication |
|
2
|
国际商务交际与谈判(含实践模拟) International Business Communication & Negotiation |
|
2
|
第二外语 Second Foreign Language |
|
8
|
商务统计与数据分析 Business Statistics and Data Analysis |
|
2
|
国际贸易实务 (含单证实操) International Trade Practice |
|
4
|
Year Three Electives
The third year electives of this program are shared with the sister degree, B.A. English (Translation), in order to for you to gain knowledge and skills of Chinese-English translation and interpreting.
Year Four
Students finish their internship practice outside campus, and undertake a research project or write up the graduation thesis, which would allow them to investigate how the English language functions in professional contexts, using some of the interdisciplinary knowledge and skills they have acquired over the previous three years.
Careers and Further Study
Studying international business with a strong focus on English language prepares our graduates for a wide range of careers:
Government and public institutions
Internet and e-commerce
Advertising, marketing and public relations
Business and management
Foreign affairs
International business
Publishing and journalism
Education
Tourism
Language teaching and training
Translation and interpreting